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TikTok launches product price pre-review mechanism Violating the standard price will not be on the shelves

2025-08-05

TikTok recently launched a product price pre-review mechanism to check the compliance of product prices set by sellers. The platform explicitly prohibits three types of pricing behaviors: unreasonable pricing (such as much higher than the price of similar products), false/misleading prices (such as inconsistent prices between the title image and the price of the detail page), and violations of price commitments (such as setting false low prices to attract traffic). If the system detects a price violation, the product will not be listed, and the seller needs to adjust and resubmit. The new regulations involve two types of prices, ListingPrice and SalePrice, aiming to standardize the price order of the platform and protect the rights and interests of consumers.

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